Menu development. Costed and tested for speed.
We design cocktail menus around your concept, your guest, and your P&L. Every drink gets costed and tested for speed before it goes on the menu.
A menu your team can actually make on a busy night.
Menu development is the first piece of the Better Beverage Program. We write the drinks, cost them, build the prep behind them, and train the team before launch. A good menu sells, and it is fast to make.
What you get
- Signature cocktails written for your concept, your guest, and the bars you compete with
- Recipe cards and spec sheets for every drink
- Costing sheets, with every drink priced for margin
- Prep and batching guides so the slow work happens before service
- Menu layout that puts the eye on the high-margin drinks
- Non-alcoholic and low-ABV drinks built to the same standard
- Team training on the menu before it goes live
How it runs
Most menu projects take 6 to 8 weeks from kickoff to launch. A seasonal refresh can take 3 to 4 weeks.
- 01
Discovery
We learn the concept, the guest, the bar, and the numbers. Site visit when it helps.
- 02
Development and tastings
We write the drinks, test them for speed, and taste them with your team. Revisions until it is right.
- 03
Costing and specs
Every drink costed and priced. Recipe cards, prep, and batching written for your bar.
- 04
Training and launch
We train the team on the menu before it goes live and support the launch.
Questions
Straight answers about how we work.
Proof
Starr Restaurants. Six cocktail programs that already worked, rebuilt without slowing them down.
Read the case studyHow does Unfiltered create profitable cocktail menus?
Every drink gets costed before it goes on the menu. We price for margin, design builds that hold up at volume (batching, prep, standard builds), write around your concept and the bars you compete with, and lay out the menu so the eye lands on the high-margin drinks. Then we hand over recipe cards, prep guides, and costing sheets, and train the team before launch. A good menu sells, and it is fast to make on a busy night.
How long does a menu development project take?
Most menu development projects take 6 to 8 weeks from kickoff to launch. That covers discovery, recipe development and tastings, costing and specs, prep and batching, revisions with your team, training, and launch support. A seasonal refresh can take 3 to 4 weeks. Large multi-unit or hotel projects can run longer depending on scope. If you are up against an opening date, tell us. We can move faster.
What makes a great beverage menu for multi-unit groups?
It has to work at every location, with every team, on every night, and still feel like your brand. That means standard recipes and prep, builds that are fast to make, vendor deals and cost control across the group, product mix tracking by location, and training that travels (manuals, video, tests, SOPs). The test: every bartender on every shift can make it. Then it is ready for ten locations.
Do you design non-alcoholic programs?
Yes. We build full non-alcoholic (NA) programs and menus that mix in zero-proof options: spirit-free cocktails, house-made sodas, coffee and tea drinks, wellness drinks, and low- and zero-ABV wine and beer. NA drinks get the same work as the cocktails: balance, presentation, speed, and cost.
Other services
Where we work
Based in Miami. On site across the U.S., including New York and Philadelphia.
Ready to build a bar program that performs.
Tell us what you are opening or fixing. We reply with next steps for menu, systems, and training.
- Menus designed for your concept and guest
- Systems and training your team can run
- Operators who still work behind the bar
“Innovative training and new programming that revitalizes our offerings and aligns with Virgin Voyages.”