Starr Restaurants dining room

Starr Restaurants.
Good to great.

Six concepts, all performing, and a brief to make them better without breaking them.

Results

Cocktail profit per guest up 30%+ in the first month, across programs that already worked.

The brief

Take established, successful cocktail programs across six concepts and make them better, while keeping the volume and consistency that made them work in the first place.

What we did

Program Reimagination

Rebuilt Continental Midtown with modern specs and a refreshed identity. Volume held.

Multi-Concept Rollout

Same playbook across six concepts, each one tailored, all on shared standards.

Better at Full Volume

Brand fidelity held. Every concept kept its high-volume pace.

Ready to build a bar program that performs.

Tell us what you are opening or fixing. We reply with next steps for menu, systems, and training.

  • Menus designed for your concept and guest
  • Systems and training your team can run
  • Operators who still work behind the bar
“Innovative training and new programming that revitalizes our offerings and aligns with Virgin Voyages.”
Charles SteadmanDirector, F&B Experience · Virgin Voyages

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