ABOUT

WHO WE ARE

We believe the best bars do more than serve drinks. They create thriving, inclusive spaces where teams grow, businesses succeed, and guests feel truly cared for. Our mission is to elevate beverage culture through creativity, strategy, and hands-on expertise.

AWARDS & ACCOLADES

Our Story

Founded in Miami by partners Gui Jaroschy, Ben Potts, and Josue Gonzalez, Unfiltered Hospitality was built on decades of combined experience across the bar and restaurant industry. The team’s projects span award-winning South Florida cocktail programs to national hotel groups and internationally recognized beverage operations.


With this experience came opportunities not only to push creative boundaries but to help staff, management, and ownership achieve more from their work and, by extension, their lives. By sharing tools, coaching, and industry insights, the Unfiltered team empowers hospitality businesses to become beacons in their communities.

As Seen In

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Meet Our Partners

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Gui Jaroschy

An award-winning bartender and hospitality leader, Gui has overseen some of the most recognized bar programs in the United States. His expertise lies in balancing creativity with strategy, ensuring programs are exciting and profitable.

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Ben Potts

With years of entrepreneurial and operational experience, Ben brings a sharp eye for systems, team management, and long-term scalability. His work bridges the gap between inspired cocktail creation and efficient, sustainable operations.

A man with a beard wearing a red blazer and white shirt, holding a glass of beer, standing against a brick wall at a bar or restaurant.

Josue Gonzalez

A highly respected educator and mentor in the beverage industry, Josue specializes in bartender training and program development. His leadership style emphasizes inclusivity, growth, and building strong, resilient teams.

Meet the Team

Rebecca Monday

Blending creative vision with operational expertise, Rebecca drives innovative beverage programs across the hospitality industry. From concept to execution, she designs visually striking experiences that empower teams and redefine the modern bar standard.

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Kimberly Pita

A creative force in culinary and beverage integration, Kimberly brings expertise in back of house operations as well as structured operational support in every facet of her responsibilities.

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Jacob Mata

Skilled in both front-of-house operations and inventive mixology, Jacob helps bridge the gap between concept and consistently flawless execution, ensuring memorable guest experiences, and smooth daily service.