WHO WE ARE

We believe the best bars do more than serve drinks they create thriving, inclusive spaces where teams grow, businesses succeed, and guests feel truly cared for. Our mission is to elevate beverage culture through creativity, strategy, and hands-on expertise.

AWARDS & ACCOLADES

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  • White text on a black background reading 'BUSINESS INSIDER' in bold uppercase letters.
  • Text reading 'FOOD & WINE' in white font on a black background.

Our Story

Founded by partners Gui Jaroschy, Ben Potts, and Josue Gonzalez, Unfiltered Hospitality was built on decades of experience across every level of the hospitality industry. From bartending and management to developing internationally recognized bar programs, their careers have been dedicated to both the craft of cocktails and the people behind them.


With this experience came opportunities—not only to push creative boundaries but to help staff, management, and ownership achieve more from their work and, by extension, their lives. By sharing tools, coaching, and industry insights, the Unfiltered team empowers hospitality businesses to become beacons in their communities.

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As Seen In

  • Black background with white text reading 'MEN'S JOURNAL' in bold capital letters.
  • Bold white text on a black background reads 'BUSINESS INSIDER'.
  • Text reading 'FOOD & WINE' on a black background.

Meet Our Partners

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Gui Jaroschy

An award-winning bartender and hospitality leader, Gui has overseen some of the most recognized bar programs in the United States. His expertise lies in balancing creativity with strategy, ensuring programs are exciting and profitable.

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Ben Potts

With years of entrepreneurial and operational experience, Ben brings a sharp eye for systems, team management, and long-term scalability. His work bridges the gap between inspired cocktail creation and efficient, sustainable operations.

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Josue Gonzalez

A highly respected educator and mentor in the beverage industry, Josue specializes in bartender training and program development. His leadership style emphasizes inclusivity, growth, and building strong, resilient teams.

Meet the Team

Behind the partners is a talented team of hospitality professionals who share the same passion for innovation, service, and excellence.

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Robert Eldridge III

Dedicated to operations and guest experience, Robert ensures every project is executed with precision.

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Kimberly Pita

A creative force in culinary and beverage integration, Kimberly brings fresh perspectives to every menu.

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Jacob Mata

Skilled in both front-of-house operations and mixology, Jacob helps bridge the gap between concept and execution.

Unfiltered Method

Unfiltered is the only consulting business to evaluate your beverage operation's “Four Pillars” for a complete strategy and action plan to meet and exceed your goals.

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PROCESS

Foundational Systems
Daily Habits & Procedures
Checklists, Guides, Diagram

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PEOPLE

Hiring & Onboarding
Motivation & Accountability
Career Progression

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PRODUCT

Exciting & Relevant Offerings
Consistent Execution
Profitable Menu Items

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PERFORMANCE

Actionable Metrics
Progressive Strategies
Data-Driven Actions