ABOUT

WHO WE ARE

We believe the best bars do more than serve drinks. They create thriving, inclusive spaces where teams grow, businesses succeed, and guests feel truly cared for. Our mission is to elevate beverage culture through creativity, strategy, and hands-on expertise.

AWARDS & ACCOLADES

Our Story

Founded by partners Gui Jaroschy, Ben Potts, and Josue Gonzalez, Unfiltered Hospitality was built on decades of experience across every level of the hospitality industry. From bartending and management to developing internationally recognized bar programs, their careers have been dedicated to both the craft of cocktails and the people behind them.


With this experience came opportunities—not only to push creative boundaries but to help staff, management, and ownership achieve more from their work and, by extension, their lives. By sharing tools, coaching, and industry insights, the Unfiltered team empowers hospitality businesses to become beacons in their communities.

As Seen In

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Meet Our Partners

A man sitting on a chair in a stylish, well-lit interior with large windows, plants, and modern decor.

Gui Jaroschy

An award-winning bartender and hospitality leader, Gui has overseen some of the most recognized bar programs in the United States. His expertise lies in balancing creativity with strategy, ensuring programs are exciting and profitable.

A man sitting on a peach-colored sofa in a coffee shop, smiling and holding a cup.

Ben Potts

With years of entrepreneurial and operational experience, Ben brings a sharp eye for systems, team management, and long-term scalability. His work bridges the gap between inspired cocktail creation and efficient, sustainable operations.

A man with a beard wearing a red blazer and white shirt, holding a glass of beer, standing against a brick wall at a bar or restaurant.

Josue Gonzalez

A highly respected educator and mentor in the beverage industry, Josue specializes in bartender training and program development. His leadership style emphasizes inclusivity, growth, and building strong, resilient teams.

Meet the Team

Behind the partners is a talented team of hospitality professionals who share the same passion for innovation, service, and excellence.

Steph crawczyk

Drawing from years of high-level experience across premier hotel and cocktail programs, Stephanie specializes in building elevated, memorable beverage experiences through expert strategy and creative skill.

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Kimberly Pita

A creative force in culinary and beverage integration, Kimberly brings fresh perspectives to every menu.

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Jacob Mata

Skilled in both front-of-house operations and mixology, Jacob helps bridge the gap between concept and execution.