Ground-Up Build
Built from zero at DFW: 10,000 sq ft, 1,000+ covers a day, craft bar.
Capital One.
One program, every location.
Beverage partner since the DFW opening in 2021, now five lounges on one standard.
Results
Five years. Five lounges. One program that scales without diluting at airport volume.
The brief
Build a beverage program from zero for Capital One's first-ever lounge. Airport scale, brand-new format, no existing standards to inherit. Needed to be replicable across a growing network.
What we did
Network Standards
COLBI manual for recipes, prep, checklists, and inventory, plus network-wide retraining.
Every Location, Every Day
Four visits a year per lounge. Seasonal rotations and local collabs, character intact.
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Virgin Voyages
Leadership systems and coaching so F&B directors hold program quality themselves across crew rotations and new sailings.
Cruise Line
Case study
Starr Restaurants
Took six cocktail programs that already worked and made them better without slowing them down. Rebuilt Continental Midtown's specs, then rolled shared standards across every concept.
Restaurant Group
Case studyReady to build a bar program that performs.
Tell us what you are opening or fixing. We reply with next steps for menu, systems, and training.
- Menus designed for your concept and guest
- Systems and training your team can run
- Operators who still work behind the bar
“Innovative training and new programming that revitalizes our offerings and aligns with Virgin Voyages.”