Logo of Virgin Voyages with a red triangular emblem and stylized red text

THE OPPORTUNITY

ELEVATING FLEET-WIDE BEVERAGE PERFORMANCE

Virgin Voyages sought to raise beverage quality and service consistency across their ships to meet luxury guest expectations. They needed a unified training system that improved speed, mixology skill, and guest engagement.

Needed a scalable bartender and manager training program

A silhouette of a bird in flight against an orange sky.

Required stronger service, upselling, and mixology standards

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Create immersive activations that matched brand energy

Silhouette of a bird perched on a branch against a white background.
Bartender smiling and preparing a cocktail behind the bar with various liquor bottles on the shelves.

THE WORK

Building a World-Class Beverage Culture

Unfiltered developed a fleet-wide training and leadership system that standardized service quality and cocktail execution. We also created dynamic guest activations that connected brand storytelling with on-board experiences.

Designed and implemented full bartender and manager training program

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Built knowledge base with product exams and leadership modules

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Created signature activations like Loteria Gigante and Path to the Negroni

A stylized logo featuring a bird silhouette in orange on a dark background.
An older man and woman enjoying drinks at a rooftop bar with glass railings during sunset, smiling and engaging with each other.

THE RESULTS

Award-Winning Programs and Elevated Experience

The collaboration drove measurable improvement in training, consistency, and guest satisfaction—earning multiple industry awards and establishing Virgin Voyages as a leader in beverage excellence.

Earned Best Training Program at the 2022 Vista Awards

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Won Best Service at the 2023 Cruise Critic Cruisers’ Choice Awards

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Achieved fleet’s top-selling beverage activation with Loteria Gigante

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Modern bar with white marble counter, six blue bar stools, warm lighting, and a mirrored back wall displaying bottles and glassware.