Virgin Voyages

Beverage Consulting | Training Services | Activations Development

Services Provided

Fleet-wide bartender and beverage manager training

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Beverage program development and standardization

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Knowledge base, testing, and certification design

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Cocktail menu curation

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Guest-focused beverage activations and experiences

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Client Goals

Virgin Voyages sought to:

Build a scalable, fleet-wide training program for consistent service quality

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Elevate cocktail offerings with a world-class menu

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Create engaging activations that excite guests and encourage future bookings

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Scope of Work

Unfiltered Hospitality partnered with Virgin Voyages to:

Develop a standardized training program with performance benchmarks for speed, drink quality, and mixology skills

Create a knowledge base with exams covering beverage products, service strategy, and upselling techniques

Curate and launch elevated cocktail menus across the fleet

Design and execute dynamic activations including:

Loteria Gigante
Miami’s Finest
Path to the Negroni
Shot for Shot (new scripts and interactive design)

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Key Results

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Implemented a fleet-standard training program that continues to onboard and refresh staff skills at scale

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Winner – Best Training Program at the 2022 Vista Awards

Winner – Best Service at the 2023 Cruise Critic Cruisers’ Choice Awards

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Loteria Gigante became the best-selling beverage activation across the Virgin Voyages fleet

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Elevated cocktail menus and innovative activations reinforced Virgin Voyages’ reputation as a bold, guest-centric cruise brand

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