Client Spotlight: Continental Midtown
Unfiltered Hospitality was recently enlisted by Continental Midtown, part of the esteemed Starr Restaurant Group, to reimagine its beverage program. We embarked on a journey to infuse the venue with a delightful blend of fun, flavor, and modernized techniques. Our approach was all-encompassing, spanning from menu re-imagination to staff development, all aimed at crafting an atmosphere that seamlessly merged sophistication with memorability.
Cocktail Menu Creation: We took Continental Midtown's cocktail program to new heights, infusing it with a vibrant energy and a dash of whimsy. Our team curated an industry-leading program that showcased visually stunning and delicious cocktails, each meticulously crafted to tantalize the taste buds and captivate the senses. Our attention to detail extended beyond cocktails, as we carefully selected a range of beer, wine, and non-alcoholic offerings to cater to the diverse palate of every customer.
Re-imagined Entire Cocktail Program: Our focus on fun kitschy presentation, appealing flavors, and modernized techniques breathed new life into Continental Midtown's beverage offerings.
New OS&E Elements: To elevate the overall experience, we selected new operational supplies and equipment (OS&E) elements that exuded a premium feel, aligned with Continental aesthetic.
Staff Training: We conducted comprehensive training sessions to elevate staff proficiency in speed, technique, and quality, ensuring they were well-equipped to deliver an exceptional beverage experience to every guest.
Inspiration: At the heart of Continental Midtown lies a commitment to sleek aesthetics and a fusion of fun and refined elements. Drawing inspiration from the venue's ambiance, our cocktail creations promise a journey that delights the senses, whether enjoyed after a relaxing sauna session or as a prelude to a night out on the town. To enhance the overall experience, we meticulously designed bar layouts with efficiency in mind, selecting key items that seamlessly complemented the venue's aesthetic.
How Our Services Have Benefited Continental Midtown/Starr: Our collaboration with Continental Midtown has yielded significant results:
Increased Specialty Cocktail Spend: Year over year, Continental Midtown experienced a substantial increase in specialty cocktail spend per cover, reflecting the success of our re-imagined cocktail program.
Increased Media Coverage: The revamped beverage program garnered increased media coverage, underscoring Continental Midtown's position as a leader in innovative beverage offerings.
Increased Staff Engagement: Through comprehensive training, provision of tools, and improved bar sales, staff engagement at Continental Midtown soared, fostering a more motivated and skilled team behind the bar.
Unfiltered Hospitality's expertise in cocktail menu creation, bartender development, and commitment to a unique aesthetic has transformed Continental Midtown's beverage program.
Whether you're seeking to refresh your offerings, train your staff, or create a memorable atmosphere, Unfiltered Hospitality stands ready to elevate your establishment to new heights. Schedule a call with us today!